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Security And Customer Experience These days, customers are interacting with brands using multiple channels and over multiple devices. This has lead to the fundamental shift on how new multichannel customer behaviors are accommodated. It isn’t longer an exception these days to provide a smooth multichannel experience but more of a rule. Connected customer experience can literally bring a competitive edge to your brand. At the same time however, security is becoming more and more crucial like never before especially if you’re dealing with sensitive data of thousands of customers. The truth is, customers can quickly lose their trust on your brand with just a single breach. And because every measure you are taking in affect the CX or Customer Experience, this is actually raising lots of questions on how brands can achieve balance between security as well as customer experience. Good for you because there are plenty of ways on how this can be carried out like the ones discussed below:
The Key Elements of Great Experts
Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. So, if you have plans of buying one for your brand, be sure that it comes with your preferred security feature. You’ve got to ask your prospective cIAM vendor like how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth to ensure that you’re with the right one.
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Number 2. Enable secure and smooth authentication – multifactor authentication is also a good initiative when it comes to security. Multifactor authentication technology is requiring users to provide various forms of verification to be able to prove his or her identity. A common approach with regards to MFA is that, it needs users to go through 2 levels of authentication. First, the users will need to submit their credentials and when done, there’s an OTP or One-time password login sent to the registered phone number. Number 3. Centralizing and securing data – if you wish to have a seamless multichannel experience among your consumers, then it is vital to have a centralized data which is then dispersed across various places. As you go to centralized profiles, you can integrate security at different sections such as authentication, access control, data layer and so on. If there is a missed area, it is possible to compromise security, ruin customer experience or both. Majority of the security requirements such as end to end encryption doesn’t directly affect customer experience. Because in general, the stronger the encryption, the more secure it is but, there has to be a balance to it.